Swiss watchmaker Swatch is under fire in mainland China after a campaign image for its Swatch Essentials Collection sparked widespread condemnation on social media. The ad, featuring an Asian male ...

ColdplayGate had the internet talking—and brands joining in. Campaign asks the industry if this is bold marketing or just a tasteless grab for clicks? Where's the line now?

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

The shortlists for the 24th PR Awards Asia 2025 shortlist is ready. This year, the judges shortlisted a total of 243 entries across 54 categories inclusive of campaigns, consultancy, and ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over ...

To celebrate Lunar New Year, a time when people worldwide gather to share traditional dishes, Hong Kong food company Lee Kum Kee has launched its first-ever global brand campaign in its 137-year ...

Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the decisions made today will impact the next generation. Created by Graham Fink and ...

Stagwell has announced its intent to acquire ADK Global—an integrated advertising and marketing solutions firm and subsidiary of ADK Holdings Inc. Headquartered in Japan, ADK Global has offices in 10 ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.