News

The Guardian making most of its money from reader contributions
The Guardian Australia has managed to make over half its revenue from reader contributions, despite not operating a paywall.According to the company’s ASIC filings for the 12 months to March 31, as ...
Sports marketer Marissa Pace switches lanes, joins Guide Dogs NSW/ACT as CMO
Renowned sports marketer Marissa Pace has joined Guide Dogs NSW/ACT as its new chief marketing and philanthropy officer. In her first interview since taking on the gig, she tells Mumbrella why she ...
New York Post goes west with daily California Post newspaper
The New York Post, America’s longest running print newspaper, is launching a West Coast version of its daily paper, and its ...
TAL encourages people to live boldly in new brand platform via Ogilvy
In a category that continuously talks about risk, insurance brand TAL is actively encouraging its members to “be bold, take chances, and to actually live”, with a new brand platform via Ogilvy ...
Levi’s and Beyoncé unveil final Reiimagine campaign film, ‘The Denim Cowboy’
Levi’s and Beyoncé have released The Denim Cowboy, the final film in their collaborative Reiimagine campaign.The announcement:The Levi’s® brand, in collaboration with global icon Beyoncé, today ...
Call for AI compensation fund in copyright fight
The Copyright Agency has called for a government-mandated scheme to compensate Australian creators for the predations of AI companies overseas.The call comes after Atlassian co-founder Scott Farquhar ...
Zoe Rice appointed new editor of Salife
Zoe Rice will take over as editor of Salife magazine from August, after more than a decade with the publication.The announcement:Zoe Rice will become the new editor of SALIFE from August, having ...
PHD wins Spirit of Tasmania media pitch
Spirit of Tasmania has appointed PHD as its media agency of record, following a competitive pitch process.The agency has been tasked with providing “strategic direction and media buying expertise” for ...
George Miller joins Omni AI Film Festival as headline judge
Legendary filmmaker George Miller will lead the jury for Omni AI Film Festival in October 2025.The announcement:The OMNI AI Film Festival is proud to announce legendary Australian filmmaker George ...
Lukas Temple joins BCM Group in new MD role
Former Youi marketer Lukas Temple has joined BCM Group’s BCM Media and Creative, in the newly created role of managing director.He will be responsible for client growth and agency operations, ...
Purebaby launches first brand campaign, ‘Love Comes Naturally’, via The Pistol
Purebaby has released its first-ever brand campaign, created in collaboration with digital agency The Pistol, to celebrate the wider community surrounding children.The announcement:Purebaby has ...
Acast and Equity Mates Media sign new multi-year partnership
Podcast company Acast has signed a new multi-year deal to remain the exclusive host and monetisation partner for Equity Mates Media’s podcasts.The announcement:Acast has signed a new multi-year ...