Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only — Grab yours now!” Without ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes ...

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.

Advances in agents in 2025 will help brands create personalized AI agents for customers. These AI models, which will include small language models that operate on individual devices, will power highly ...

Kolboketian said businesses that have successfully deployed and implemented a CDP see a phenomenal impact on their business, driving competitive advantage and changing how they serve their customers.

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but it’s non-technical expertise that really ...