If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes ...

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the ...

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.

Kolboketian said businesses that have successfully deployed and implemented a CDP see a phenomenal impact on their business, driving competitive advantage and changing how they serve their customers.

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake, ...

“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...