Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

"Some of my best memories were when I was creating this," Gomez said of developing Rare Eau de Parfum, dropping on Aug. 7 at Sephora (with early app access on Aug. 6). She's also introducing Fragrance ...

Rare Beauty’s new Rare Eau de Parfum is a warm, spicy gourmand with a hint of musk that Gomez and the team have been ...

She talks fragrance personalization, wearing the scent to work and how Benny loves it (and smells really good) ...

Singer and actor Selena Gomez's brand Rare Beauty has just debuted its first ever perfume, and it's already getting high ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or paired with a Fragrance Layering Balm to make the scent your own.

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Rare Beauty, the make-up brand from former Disney star Selena Gomez, has just released its first ever fragrance, and shoppers ...

On August 7, Selena Gomez attended an event for the launch of Rare Beauty’s Eau de Parfum. The singer wore Cult Gaia’s Renata ...

Rare Beauty first dipped its toe into fragrance in 2023 with its Comfort Body Care line, but now it’s diving in head-first ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...