A shockwave of backlash engulfed e.l.f. Cosmetics on casting Matt Rife, who is known for a controversial domestic-violence ...

E.l.f. Cosmetics faces backlash for an ad campaign featuring Matt Rife, previously criticized for insensitive jokes.

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

Beauty brand e.l.f. Cosmetics has come under fire for a controversial ad campaign featuring comedian Matt Rife. Rife's ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over comedian's past humor about domestic violence.

The popular beauty brand told fans it "missed the mark." But the ad is still posted on its social media pages.

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

LASH today to see what your case is worth.… pic.twitter.com/25wEjKcEhI The e.l.f. Beauty’s global chief marketing officer, Kory Marchisotto, said they picked Matt Rife for the campaign because his ...

The campaign also included by an August 13 pop-up that was designed to channel the ad and look like the inside of a courthouse. The event — which teased an appearance from Heidi N Closet in character ...