A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

Under E.l.f. Cosmetics’ Instagram post featuring the spot, commenters expressed their disappointment with working with the ...

Rife, 29, is best known for his comedy—but he's now burst onto the horror scene after becoming the guardian of the Annabelle ...

Matt Rife is bringing his “Stay Golden” stand-up tour to both Little Caesars Arena in Detroit and Van Andel Arena in Grand ...

Matt Rife, 29, drew around 20,000 fans to Nationwide Arena on Aug. 9, setting a record for the largest comedy crowd in the ...

Comedian Matt Rife’s new purchase is ha-ha-haunted. Rife revealed Friday that he purchased the Connecticut home and occult ...

Matt Rife is the new 'legal guardian' of the Annabelle doll. The comedian and his friend purchased, but do not legally own, ...