Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Matcha green tea is more than just a trendy drink—it's packed with surprising health benefits you might not know about. From ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Matcha is all over our social media, but have you tried it for yourself? Check out some simple, tasty and interesting recipes ...

Learn more about how this delicious green drink can block your body from absorbing iron and what you can do to avoid it ...

Whole Foods has introduced a Berry Chantilly Iced Matcha Latte, inspired by its popular vanilla cake. Here's how to order it.

Starbucks is moving to standardize prices for matcha and syrups, as well as testing a new feature that helps customers figure ...

A breeze carries murmurs and quiet laughter between the rows of bright green tea leaves that are growing in dappled shade as ...

Amidst the hype of matcha it is now being linked to be beneficial during periods too Learn nutritionist-approved ways to ...