Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

Ultimately, the best alternative for a former TikTok user will depend on their individual preferences and the type of content they enjoy creating and consuming. The TikTok ban presents a significant financial challenge for many creators.

Key Takeaways A TikTok ban could go into effect in the U.S. on Sunday, leaving other companies to compete for its users’ attention and almost $10 billion in ad revenue.Meta could be the biggest winner given its large user base said analysts at Morgan Stanley.