WhatsApp is set to introduce significant advertising features that allow businesses to reach users while keeping personal ...

Meta has begun rolling out ads on WhatsApp for the first time, starting with its Updates tab. The move also includes channel subscriptions and promoted content, all outside private chats.

WhatsApp has officially announced that ads are coming to the popular messaging platform. All you need to know about the new ...

This represents a notable change for the platform, considering its founders, Jan Koum and Brian Acton, had committed to keeping WhatsApp free from advertisements.

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad features will appear in a section called Updates, which is a separate tab ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

WhatsApp has over the years had a strong stance against advertising, with founder CEO Jan Koum highlighting how the company ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.