Those who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can be deactivated in the settings.

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed a wave of changes coming soon. However, WhatsApp has assured its

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to charge a monthly subscription fee, giving followers access to exclusive updates. Additionally, a new Promoted Channels feature will allow people to pay to increase their channel’s visibility.

The Chats tab, known for secure, encrypted conversations with friends and family, now includes several creative tools

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.