After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Warner Bros. Discovery's social media accounts have been having a lot of fun with fans after it was announced that Max is ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...

Warner Bros. Discovery announced that it is bringing HBO back to the name of its streaming service this summer.

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Warner Bros. Discovery says returning the HBO brand to HBO Max will further drive the service forward and amplify the ...