While traditional sports broadcasts and live events remain central, TikTok is opening new doors for fan engagement, ...

“Everybody’s watching it — and if you don’t watch it, you’re going to get left behind,” said TikTok star Coach Jackie J, of women’s professional sports. And, by many ...

An advertisement launched by the new pro-women’s athletics brand XX-XY Athletics went viral on TikTok last month for its advocacy of the rights of women to compete in women’s-only sports and ...

Researchers at Flinders University said that fitness content on TikTok reinforced thinness as a female body ideal and... Stock image of two women in sports ... can negatively impact their physical ...

arguably the first major men’s soccer tournament of this new TikTok-dance era. The long answer? A common refrain when it comes to discussing modern women’s sport is its inherent contrast to ...

the city’s semi-professional women’s full-contact tackle football team, saw a now-viral TikTok Easley made about what that little boy said. Elena wanted to find other girls who play sports ...

On April 19, U.S. Olympic middle distance runner Nikki Hiltz posted a TikTok video ... inclusion in sports. Hiltz is a biologically female athlete who competes in the women's category, while ...