Small Business Owners' Report, showed that only 47% of local small business owners leverage a bank for business advice.

Finalizing M&A transactions can be a long and complex journey, but when done well, it has the potential to unlock tremendous ...

When the economy takes a hit, small businesses usually feel it first. Inflation, rising interest rates, or global disruptions can shrink margins fast. During one recent slowdown, the Fiserv Small ...

The personal safety app market is projected to grow from USD 1.8 billion in 2024 to USD 7.7 billion by 2034, at a CAGR of ...

Not that long ago, teams were typically composed of people with similar skills working in the same place. Their efforts were based on the idea that by working together in a well-managed process ...

Future-back thinking starts with exercises to envision possible futures for your business and then using those scenarios to ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

No, a SWOT analysis and a gap analysis are two different methods. A SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats in a given situation. A gap analysis is used to ...