The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game in Orlando.

Created as a quick breakfast option, Pop-Tarts quickly became a household name thanks to their perfect blend of portability ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

Could you make homemade Pop-Tarts with store-bought pie dough and ready-made strawberry jam? Absolutely, and we’ve got a recipe to guide you in that direction if you’re so inclined (just skip ...