LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.

According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who ...

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“We can say, as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical.

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A new era is on the horizon for games under the LEGO umbrella with a move to more in-house development, but despite that being in the early stages, there is certainly room for concern.

The company aims to create a hybrid experience blending games and physical products. The LEGO Group would be remiss not to capitalize on the big gaming moment that one family-friendly franchise is ...

LEGO is one of those ... of the games all on its own. However, it would make sense to have some of these games done by the teams who make the original games. LEGO has a new game in development ...