Minimal makeup is changing everyday beauty standards. Explore how the natural beauty look fits today's makeup habits and ...

How many times have you clicked on a natural makeup tutorial, only to see the creator loading on layers of foundation and concealer? While we respect the commitment to the craft, it kind of defeats ...

Who doesn’t love a little bit of self care? Finding the right beauty products to add to your routine helps you look and feel ...

The pursuit of natural-looking makeup represents a fascinating paradox in beauty culture: using products to create the illusion that you’re wearing almost nothing at all. This approach celebrates ...

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.

Lola OJ is back with another weekly tutorial, showing how to nail the perfect natural looking makeup in a few minutes and it's beginner friendly, watch and learn! Lola OJ is back with another weekly ...

Makeup is shifting away from minimalism in 2026: Bold, fun looks with an emphasis on technique, artistry, and self-expression ...

Five celebrity makeup artists share their favorite products and tips for achieving a natural glow. By Ivy Manners As couples embrace more authentic wedding styles, brides are following suit with fresh ...