Click here to download a PDF version of this report » Introduction Digital native ads are one of the hottest marketing vehicles in digital media, and advertisers and publishers are taking notice.

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

As published by our co-founder, "Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not ...

It has become commonly accepted that content marketing represents a significant revenue opportunity for publishers. What most people don’t realize, however, is that revenue generation is a secondary ...

You have to decide; should you use native advertising, sponsored or promoted content? All of them work, but understanding each one can help you decide which is best for your particular advertising ...