The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

The popular business reality TV show Shark Tank is well-known for its intense negotiations and high-stakes pitches.

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect ...

Within five years Port of Moses Lake officials have set the goal of completing a rail line to the port and will be working to provide additional electricity to its tenants — or will already be ...

As the Head of Marketing, you will be responsible for developing and executing TABAYER's marketing strategy with a focus on driving brand visibility, increasing consumer engagement, and maximizing ROI ...

The challenge: Track the conversation and build it into your marketing plan. 5. Tracking: Measuring the online conversation Amazing tools have been developed in the past year that enable us to ...

GoDaddy Websites + Marketing has three paid tiers designed to appeal to people with varying hosting requirements. All plans ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

It's hard to resist the siren call of artificial intelligence (AI) to do the heavy lifting of marketing, especially for small ...

Small-business owners can learn how to create and have an incident response plan in place so that their organizations know how to respond to cyberattacks Thursday, March 20.

The post holder will combine working at home/remotely with Tourism NI’s vibrant city centre offices in Linum Chambers, ...