Yes, it’s the age old: 1 + 1= 3. These two Cincinnati brand favorites seem to have found marketing magic. Everyone is talking about the pairing, as odd as it may seem at first to many.

As my children roamed free, I read, looked, listened, touched, and began to taste and smell that P.T. Barnum marketing magic of a century gone by. Over the last 50 years, marketers have been working ...

Caffeine’s not all bad — it has tremendous potential to impact students’ lives for the better. It can enhance the performance of your memory and i ncrease the alertness of an individual. That’s why ...

But marketing experts say it's part of the package for Zoomer-marketing magic. "Younger age groups engaging with marketing are looking for a company that has a special, unique personality that's ...

and Berbee Information Networks, Madison, Wis. Champion tackled the challenge with a marketing blitz, while Berbee took a one-on-one consultative approach. But the commonality is that both tacks ...

ORLANDO, Fla. – As the 36th season of professional basketball in downtown Orlando approaches for the Orlando Magic, so too ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...