We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...

In just one year, Magic Slate Private Limited, founded in 2024 by young entrepreneur and digital strategist Vivek Dubey, has ...

In the bustling world of business, marketing often gets a bad rap. Some see it as a necessary villain, others as a mysterious art form. But let's set the record straight marketing is the unsung hero ...

Caffeine’s not all bad — it has tremendous potential to impact students’ lives for the better. It can enhance the performance of your memory and i ncrease the alertness of an individual. That’s why ...

AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

The SVP of marketing tells us about the tourism hub’s ad strategy, whom it targets in India, how they go about choosing a celeb face, and more.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Neon’s marketing magic strikes again, but Osgood Perkins’ ‘The Monkey’ proves why horror-comedy remains a graveyard of lofty intentions ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

A mother of three children , Mukherjee is also a strong marketing professional ...