USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics memorabilia 'Bowman University Chro ...

The Bruins are on the cusp of being the top seed in the NCAA Tournament after learning valuable lessons rallying to beat USC ...

On International Women's Day, Florida Gators' star QB DJ Lagway is giving back to his fellow UF athletes in a big way ... fires UCLA Bruins point guard Kiki Rice has been a trailblazer in the ...

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...

Lauren Betts in a battle of Player of the Year contenders, Kiki Iriafen vs. Kiki Rice in a battle of, well, Kikis, Westwood vs. downtown Los Angeles. The party’s here on the west side come ...

NIL deals aren’t just about individual athletes; these transactions have a profound impact on schools, alumni, donors, and the larger sports ecosystem. By fostering a competitive NIL environment ...

JuJu Watkins and Southern California have moved up to a No. 1 seed in the women's NCAA Tournament in the latest projections of the top teams.

Eligible athletes would be required to report their NIL earnings to the Florida High School Athletic Association, and each public high school would need to document the NIL activities of its prep ...

Notre Dame football associate head coach/running backs Ja'Juan Seider details his personal approach to recruiting in the NIL ...

Rep. Dixon McMakin, R-Baton Rouge, said he is preparing to file a bill for this year's legislative session that would exempt compensation student athletes earn from NIL deals from state income tax.

NIL deals allow student athletes - usually in college - to profit from their name, image and likeness (NIL). Florida is one of the few states that allows high school athletes to profit from their ...