USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics memorabilia 'Bowman University Chro ...

The Bruins are on the cusp of being the top seed in the NCAA Tournament after learning valuable lessons rallying to beat USC ...

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...

Lauren Betts in a battle of Player of the Year contenders, Kiki Iriafen vs. Kiki Rice in a battle of, well, Kikis, Westwood vs. downtown Los Angeles. The party’s here on the west side come ...

NIL deals aren’t just about individual athletes; these transactions have a profound impact on schools, alumni, donors, and the larger sports ecosystem. By fostering a competitive NIL environment ...

JuJu Watkins and Southern California have moved up to a No. 1 seed in the women's NCAA Tournament in the latest projections of the top teams.

Melstone boys basketball's Nolan Kamerman and Billings Skyview girls basketball's Kiki Lonebear are the Athletes of the Week presented by Billings Clinic for the week ending Feb. 22. Kamerman ...

While the bill is intended to shield athletes from predatory agent behavior, the result may deviate from its positive intentions. At a 5% commission rate on all NIL engagements, many agents may ...

Eligible athletes would be required to report their NIL earnings to the Florida High School Athletic Association, and each public high school would need to document the NIL activities of its prep ...

But behind Betts' 20 points per game, a variety of Bruins have proved capable of chipping in, including Kiki Rice at 12.8 points per game. UCLA also features dangerous 3-point shooters in Londynn ...