A game-changing moment in high school sports? A look at Ontario Christian's Kaleena Smith and her NIL deal with Adidas.

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...

In anticipation of Tuesday night's highly awaited matchup between the Los Angeles Lakers and the Dallas Mavericks, Jordan Brand has unveiled a compelling new advertisement featuring Luka Dončić.

NIL deals protect student athletes’ right to earn money from their publicity and sometimes includes a big-name brand endorsement, like Kai’s. Until a historic 2021 Supreme Court decision that ...

The Washington Huskies are embracing the evolving NIL landscape with a creative new initiative that benefits both athletes and fans. The university has launched a Student-Athlete Ticket Ambassador ...

[we ask] what may they be looking for from student-athletes and how can we best provide that,” Rice said, later adding, “We've got 28 sports, and there's a way to be involved in NIL at ...

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...

But where college athlete NIL income differs is that every student on a college campus can earn money for their name, image and likeness – but that income would still be taxed. As an example ...

LOS ANGELES (AP) — Lauren Betts scored 22 points, Kiki Rice added 16 and third-ranked UCLA pulled away in the fourth quarter for a 70-55 victory over No. 25 Illinois on Thursday night.

House Bill 1041 on student-athlete name, image and likeness (NIL) was adopted by the Colorado House of Representatives on Tuesday by a vote a 59-5. The bill, which was co-sponsored by Rep.