Earlier this year, Amazon announced Alexa+. It's not a streaming service—Amazon already has Prime Video for that—but the company's attempt to infuse new AI capabilities into its existing Alexa voice ...

We may earn a commission from links on this page. Alexa, Amazon's voice assistant, is easy to use, and works great on all of the company's Echo speakers. You don't need to buy one of their speakers to ...

Amazon Web Services (AWS) CEO Adam Selipsky announced a new product called Amazon Q at the AWS re:Invent conference on Tuesday, which tries to improve upon Microsoft’s Copilot assistant. Amazon Q is a ...

Voice assistants have become essential for hands-free convenience, and GM vehicle owners can now take advantage of Amazon Alexa integration through OnStar. This feature adds functionality to ...

Amazon has released a new AI assistant within its shopping app to help out customers — and it’s called Rufus. In a Thursday statement, the tech company described Rufus as an expertly trained shopping ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...

The previously revealed AI assistant for Amazon, Rufus, has now debuted on the e-commerce platform several days before the Prime Day event of 2024. It is known that Rufus is here to deliver generative ...