The Center for Research in Experimental Economics and Political Decision Making (CREED) at the University of Amsterdam combines research approaches from behavioral economics, psychology, and ...
Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...
Explaining his work, and his talk at Advertising Week New York, Wilcox says its really about "the huge impact behavioural economics has had and potentially has on marketing through the understanding ...
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