and the toy company is now owned by Mattel. Back then, it sold its model cars as railway kit accessories. The W.E. Boyce ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Now Mattel wants to actually make the thing and is teaming with reality guru Mark Burnett. Of course the lame name the Apprentice team came up with is copyrighted so Mattel will call the toys the ...

Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday ... including classic cars, modern vehicles, and racing cars.

The New Yorker reported that Mattel is working with Skydance to create a movie based on toy car brand Matchbox. MGM and Mattel are teaming up to produce a live-action movie about the View-Master ...

consumers must buy one of Mattel?s Apptivity retail figures. For instance, consumers who buy a pack of Hot Wheels can unlock nine games and additional content by placing the toy car on the iPad and ...

Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.