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Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...
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Common approaches for assessing business impact on biodiversity are powerful, but often insufficient for strategy design
A study has determined that the widely used tools available to businesses for assessing their biodiversity impacts depend on broad assumptions and can have large uncertainties that are poorly ...
Inside the International Collegiate Business Strategy Competition: A transformative experience for business students
For over a decade, students from Sacramento State’ (COB) have participated in a simulation that integrates business ...
Players like Mookie Betts add roster flexibility and impact draft strategy in fantasy baseball
Scott Engel's crash course on players who qualify at multiple positions and how they impact draft-day strategy and roster ...
10 Proven Strategies To Stand Out At Trade Shows And Drive B2B Business
Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...