As part of the NCAA and power conferences’ landmark settlement of antitrust ... booster-backed third-party endorsement agreements or brand deals that can be deemed authentic? Perhaps it depends on how ...
Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL Sphere Entertainment Names Robert Langer to ...
Buy Ohio State football national championship gear after the Buckeyes beat Notre Dame in the 2025 CFP title game.
From American heritage label Ralph Lauren to 1970s-inspired California lifestyle brand Aviator Nation, here are the chicest clothing and accessories to represent your team without sacrificing fashion.
“The (apparel) performance partners are the first groups that you have to address. The NCAA is the other partner that must agree to this.” It's potentially lucrative for a school such as Tec ...
LSU (18-0, 3-0 SEC) is 18-0 for the second time in program history, the other time coming two seasons ago when the Tigers opened 23-0 and went on to win the NCAA ... It's authentic': A face ...
"I think when you’re authentic and real and honest and you start forging that relationship, it lessens that barrier between coach and player and allows a relationship to form." It is widely ...
The WNBA All-Star also included a photo with Kittle and his wife, Claire Kittle, from the time the two watched the Hawkeyes play West Virginia in the women’s NCAA Tournament in March.
College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...