State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.

State Farm will not be advertising during the Super Bowl as originally planned, as their attention will be on helping the people of Los Angeles. State Farm said in a news release sent to WMBD that their main focus is to help their customers who have been impacted by the tragedy

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State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles

The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger played 'Agent State Farm' in last year's game.

The insurance company canceled thousands of California homeowners' insurance policies last year in an attempt to avoid "financial failure."

The outbreak of deadly wildfires in Southern California has prompted criticism of insurers who have dropped coverage in the state due to regulations that make it hard to price for risk.

Some of the biggest insurers in California had the highest number of national claim denials in 2023, according to Weiss Ratings.

It's unclear how the Super Bowl will otherwise be impacted by the devastating wildfires still raging across Los Angeles

Insurance giant State Farm has canceled a Super Bowl ad that ... “are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy.”

Insurance giant State Farm has canceled a Super Bowl ad that was set to air during the big game in February — in part, it said, over the raging wildfires in California. “Our focus is firmly on providing support to the people of Los Angeles.

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