With 40% of agentic AI projects expected to be cancelled by the end of 2027, what do B2B marketers need to consider?

The report by consultancy firm Forrester Research outlines a number of key challenges for B2B events leaders in a difficult ...

Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.

B2C brands are more than twice as likely as B2B firms to have analysis in place to measure creative quality, new data reveals ...

The uptick in interest is particularly prominent among women. Around one in three (30%) women say they are at least fairly ...

Following a period where profit was the priority, Gousto is now focusing on “sustainable growth” by chasing “share of stomach ...

In his second column on reframing the marketing function, Ogilvy UK’s Dan Bennett explains why leaving a legacy as a marketer ...

The agenda is now live for this year’s Festival in October, where delegates can also hear from global CMOs and effectiveness ...

Is the debate around short versus long so “polarised” marketers don’t feel like they can meet the “impossible standard” ...

From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

For marketers wanting to build a better relationship with finance, “speaking their language” is often a priority, but finance ...

Having parents on your team is a boon for any business, says Vadera, who urges working mums to be “unapologetically” ...