The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

Blings is a game-changing platform that revolutionizes hows businesses communicate with their audiences. In an exclusive ...

The media giant’s fifth annual Tech & Data Showcase comes just days after it moved to combine its Hulu + Live TV offering ...

Wonder, a new kind of food hall that is revolutionizing the food industry by creating the super app for mealtime, announced ...

“We want to lead the advertising industry in connecting advertising to real business results,” said Rosie O’Meara, CEO of ...

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.