For the final round of voting, Snickers and BBDO New York’s Betty White (2010) will be squaring off against Jeep and Highdive ...

Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

Gomez' recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of ...

Mexican holiday Cinco de Mayo is on Monday – and brands are ready to fiesta. From Hornitos’ Mex Gala (yes, Cinco de Mayo is ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

NBCU’s Karen Kovacs on the power of multicultural marketing, sports storytelling and why emotional resonance matters more ...

The Ad Council, the Alzheimer’s Association and VML focused the project on Black Americans, who are nearly twice as likely to develop Alzheimer’s disease and other dementias.

Siebert Financial Corporation welcomed Stefano Marrone as CMO.

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency ...

Commerce and transaction data is one of the last truly intent-driven indicators available. Dr. Mark Grether, SVP of PayPal ...

The flavors are Miller Lite Beer Can Chicken and Miller Lite Grilled Beer Brat.

Jonas offered fans at his gig the opportunity to be in his upcoming music video as long as they didn’t film his performance.