Association with controversial or offensive content could negatively impact a brand's image and alienate consumers. Therefore ...

This is India TV’s third pop-up channel on CTV, following the Olympic Games 2024 and ICC Men’s Cricket World Cup 2023 ...

From live coverage and cultural documentaries to devotional playlists and on-ground activations, platforms have curated ...

Brands are moving beyond traditional advertising and embracing experiential activations and social responsibility initiatives ...

Hathi Ram's heading to Nagaland in Paatal Lok Season 2, and everyone from comedians to cricketers has something to say about ...

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event ...

This marks PUMA’s official foray into badminton, making India a pioneer within the Puma universe to access the racquet sport.

The announcement comes through after 18 months of Urhekar’s association with Avalere Health when he joined the US office in ...

The new brand identity, ‘Crisil’ (earlier written as CRISIL), reinforces the company’s position as a global, insights-driven ...

Indian brands like Wakefit, Atomberg and Zomato have taken a stand against toxic work culture with humorous social media ...

Leveraging customer insights and innovative solutions, Ecom Express refines its marketing strategy to drive engagement, ...

The activation brings attention to Swiggy Instamart’s winter essentials collection in partnership with Lifelong ...