No matter your industry, being able to successfully navigate changes in customer behavior is key to business sustainability.

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond.

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

Consumers can discern whether a product is designed to help them or to extract value from them. And in health, trust ...

Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also called consumer confidence, this economic indicator can serve as a ...