No matter your industry, being able to successfully navigate changes in customer behavior is key to business sustainability.

If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge ...

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond.

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

How AI Is Shaping Consumer And Business Behavior Historically, businesses have been reactive, analyzing market signals to forecast demand.

Consumers can discern whether a product is designed to help them or to extract value from them. And in health, trust ...

Understanding consumer shopping behavior can transform your marketing strategy. Discover how recognizing different shopping modes creates better CX.

McDonald’s was one of several restaurant brands that sounded the alarm on consumer behavior while cautioning of continued choppiness in the months ahead.

Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also called consumer confidence, this economic indicator can serve as a ...