A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors. Marketers can have difficulty recognizing ...

One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system - Google Analytics. There ...

Occam’s Razor blog by Avinash Kaushik, an “independent consultant” and author of “Web Analytics, an hour a day”: Version 2 is so radically different and provides such a compelling value proposition to ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

Google Analytics now lets you compare up to five metrics side by side. New anomaly detection flags unusual data patterns automatically. Enhanced transaction reporting provides more detailed revenue ...

Opal44 announces a platform that converts GA4 data into plain English insights to help businesses better understand website ...

When someone reads or listens to our stories, we use a few different methods to keep track of them. These metrics are the baseline for what we measure when we look at our audience. We do this with ...

The Web analytics market is heating up, as evidenced by at least two recent high-profile business deals in this area. Google entered the picture with a successful US$30 million bid for Urchin last ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...