Amazon MX Player has launched a microdrama service, as a new report predicts huge growth for vertical video in India. Fatafat will be a mobile-first platform offering serialized vertical videos for ...

Amazon MX Player introduces Fatafat, a free microdrama service, amidst the rising popularity of vertical video in India.

Amazon MX Player, Indias leading free premium streaming service, today announced the launch of Fatafat, a new micro-drama destination designed for mobile-first audiences who enjoy quick, engaging ...

With this launch, the platform enters the micro-drama segment with short-form content, offering the new platform free unlike ...