Conduct deep-dive interviews with your past clients, current clients, ideal clients and your employees. It will be more effective if you get someone outside your business to conduct this research.

This requires you to not just digest the findings of your stay interview, but also make an effort to reinforce what works, change what doesn’t, and assess how your efforts are working out.

How to conduct an effective customer discovery interview for your veteran-owned business (Oregon Army National Guard Photo by Staff Sgt. Anita VanderMolen, 115th Mobile Public Affairs Detachment) ...

But seldom is there any emphasis or assistance on how to conduct an interview of a person who may be a helpful or harmful witness in litigation for a client.