Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it ...

Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but ...

In terms of accuracy, both tools can occasionally get it wrong. Google’s strength lies in letting users cross-check multiple ...

Google Search is the dominant search engine on the internet, that is not in question. Google is so powerful in this space that they actually own the second-biggest search engine as well, YouTube. But ...

Google still dominates Gen Z search habits despite rising social media usage; study shows. Google remains the top starting point for internet searches, even among Gen Z. Social media platforms like ...

An Apple executive believes AI search engines could replace what's used today. Alphabet's business relies heavily on dominating the search business. Its shares have been declining due to the ...