The Direct Marketing Association on Feb. 25 adopted guidelines for appending e-mail addresses to consumer records. For members, the guidelines must be adhered to as a condition of membership, as ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

(Direct Newsline)—Three leading advertising trade groups, including the Direct Marketing Association, have agreed on guidelines for use of e-mail. Designed to improve the standing of legitimate ...

The Direct Marketing Association Inc. (DMA), which represents about 5,000 direct marketers, released a set of guidelines this week for sending online commercial solicitations, better known to ...

Typical Cost: $300 to $6,000 per mailing depending on your location, how many pieces you send, printing and postage costs, and whether you choose an individual piece or are included in a group effort ...

Drowning in your e-mail in-box? So is everyone else. Watch out, though--your company may be one of the culprits. Last year, business users received more e-mail messages than phone calls, voice-mail ...