First there was the book, then the Facebook widget, and now the Viral Loop iPhone app, which went officially live today. It just goes to show that marketing a book ain't what it used to be.

The Microsoft Loop app for Windows 10 and 11 is now available to download in the Microsoft Store, following its public preview launch on the web, and later for Android and iOS users.

Much like Steam and the Epic Games Store, the Xbox PC app will soon let folks install games in any folder of their choosing. Xbox insiders (i.e. people who've signed up to test new features) will ...