The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon's upcoming Big Game ad featuring Chris Hemsworth. Let's look at ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...