Also in this episode: Why AWS got into the ad tech and mar tech business, why first-party data isn’t “enough” for marketers, why AWS calls its identity resolution-style product “entity resolution” and ...

Cloud infrastructure technology services are converging on the media and marketing industry. Snowflake has become a major programmatic player in the past year, while the Google Cloud Platform is ...

Unlocking Value via AWS, Ads AWS and advertising are poised to exit 2024 at a combined $160 billion annualized run rate, or ~25% of Amazon’s estimated FY24 revenue.

Today at Adobe Summit– the flagship digital experience conference– Adobe announced a strategic collaboration with Amazon Web Services to build new offerings that empower marketing and creative ...

A new phishing campaign targeting Amazon Web Services (AWS) logins is abusing Google ads to sneak phishing sites into Google Search to steal your login credentials.

Amazon's Ad revenue is set to triple by 2025. Cloud slowdown will not prevent Amazon from snowballing at double-digit rates.

Aerospike Inc. and AWS today unveiled a new advertising technology (Ad Tech) industry solution designed to accelerate and optimize deployments of the ...

Adobe's latest collaboration with Amazon Web Services supports new customer experiences by combining innovations from both companies, integrating with AWS's GAI services, Amazon Connect, and ...

Analysts reiterated Buy ratings on Amazon, citing AWS growth, retail margin efficiency, and strong AI-driven cloud opportunities. Amazon's focus on robotics, Prime Video ads, and cloud innovation ...

BofA's Justin Post keeps Buy on Amazon with $204 PT, eyes Q1 wins in AWS, ads, and retail, AMZN up 0.82%. Amazon's strategic shifts and operational efficiencies expected to fuel growth, stock ...

With shares near all-time highs, investors want cloud acceleration and clarity on trade risks.

Building on the availability of Adobe Experience Platform (AEP) on AWS, the collaboration will introduce new integrations with AWS's generative AI services, Amazon Connect and Amazon Ads.