The luxury fashion house confirmed the Holland news today, calling it a “fragrance that transcends traditional preconceptions ...

Darren Kennedy's latest fascinations include Prada's newest men's scent, a cheeky new Buttface facial, and more.

Prada’s newest men’s fragrance, Prada Paradigme, is a scent built on subversions of structure and masculine norms.

Tom Holland is now the global face of Prada Beauty and its new fragrance, Paradigme—a bold step redefining masculinity with ...

This isn't the first time Tom's been forthcoming about his boundaries as a leading actor. In recent years, he spoke about ...

The actor talks to GQ about the new fragrance, finally working with one of his favourite directors, and the comforting smell ...

Tom Holland said he’s "mindful about overworking." After what he calls a "busy" 2026 ahead that includes 'Spider-Man: Brand ...

Prada is gearing up for its largest men’s fragrance launch with Paradigme, fronted by actor and entrepreneur Tom Holland.

After Zendaya stealthily revealed she was engaged to fiancé Tom Holland earlier this year, the couple stepped out for a walk, with the Euphoria star sporting the five-carat ring.

Tom spoke with British GQ about becoming the new face of Paradigme, a new fragrance from Prada, and revealed why he needs to ...

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McCann created the campaign, which was directed by Thomas Vinterberg. by Eszter Gurbicz ...