The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...

Although Stanley earned a spot on Circana’s list of fastest-growing outdoor brands last year, chatter has already begun about ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.

The collaboration, part of the “La Playa Awaits” campaign, extends across ads, retail displays and custom content.

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.

The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony ...

Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming ...

CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall ...

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...