UP's latest campaign, created by Leo Thailand, is repositioning itself in Thailand as the go-to beverage for instant chill, ...

Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked by the ...

Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or team. This ...

In an unprecedented move, McDonald’s teamed up with Leo Dubai and removed its menu's across all its restaurants in Saudi ...

Clio Awards were announced overnight. In total Asia’s award tally at Clio is 14 Gold, 20 Silver and 35 Bronze.

In a new step towards greater diversity and inclusion in aviation, Philippine Airlines (PAL) has launched the ‘Fly With Her’ ...

In a world that’s always pulling at your attention and piling on the pressure, feeling present isn’t easy. For Gen Z, the ...

Laundry ads usually rinse and repeat the same formula—muddy knees, stubborn stains, and microscopic germs. But what if clean ...

Alcon, a global leader in eye care, has launched a new campaign 'Switch to PRECISION1' to introduce its next-generation daily ...

When it comes to size, Forsman & Bodenfors Singapore may be a David in the company of Goliath’s, but the agency has become ...

Campaign Brief Asia sat down with Pete Williams at AdFest to hear about shifts in the industry and how the colour world has ...

INNORED Korea has partnered with PepsiCo’s Gatorade to create a new spot featuring football star, Son Heung-min, as its ...