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Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Fox discussed AI, Super Bowl stats and streaming at its upfront.

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

From pithy social posts to epic films, the best advertising showed good range this week.

The Breakout Brands entry deadline is May 28.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

See Alex Prager and BBH’s campaign for clothing brand F&F, Confused.com’s helium people and Lamine Yamal’s first ad for Beats.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.