Meta deepens its ties with the Ultimate Fighting Championship. On Wednesday, the UFC, which is part of TKO Group Holdings , announced a multiyear partnership with Meta for the soc

The Ultimate Fighting Championship (UFC) has entered into a multimillion-dollar, multi-year sponsorship deal with Meta, the technology giant founded by Mark Zuckerberg. This wide-ranging partnership will integrate UFC with Meta’s extensive portfolio, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads.

UFC signed a multimillion-dollar partnership deal Tuesday with Meta, Facebook’s parent company, with the goal of restructuring its fan experience to include artificial intelligence (AI). UFC will use a wide range of its platforms including Meta AI,

Meta has signed a deal with the Ultimate Fighting Championship (UFC) to become its "official fan technology partner" and offer exclusive content across its products. The multimillion-dollar, multi-year deal will seek to distribute UFC content,

Meta Platforms has signed a multi-year deal to become the first “official fan technology partner” of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook parent’s board in January.

Meta and mixed martial arts league UFC reached a multimillion-dollar, multiple-year sponsorship deal that will span the tech company’s portfolio, UFC told CNBC.

UFC, part of TKO Group (TKO), announced a multiyear partnership with Meta (META) to leverage its technologies to deliver engagement. As UFC’s

The UFC is partnering with Meta in a long-term deal that promises to transform how fans experience mixed martial arts.

The two companies plan to collaborate and use Meta’s platforms “to immerse fans deeper into UFC content than ever before.”