Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

A new color has just been discovered, but you won’t be able to add it to your home's decorating palette anytime soon. As of ...

When we look around and interpret the world through our eyes, our brain carries out an incredibly complicated feat, said Ren ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...